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Throughout my career in both dance and the corporate industry, something seems to be missing. I’ve seen some of the most talented dancers I know unable to connect with sports and lifestyle brands , when, if you knew them and what they are able to deliver, this isn’t just a missed opportunity for the dancers but also Creative Directors and Brand Strategists would be gutted to miss the serious commercial and cultural impact.  This has been gnawing away at me for years.   Before