Fern Crosbie

Having a dance background when working with dancers and choreographers has made a significant difference in how effectively projects are managed. I started out as a dancer. I trained professionally, earned my degrees, performed, competed, and taught hundreds of dance classes. This is where my roots began, I worked as a dance artist before moving into producing. This allows me to see every project through their lens. There are many details that can be easily missed from a production standpoint...

Throughout my career in both dance and the corporate industry, something seems to be missing. I’ve seen some of the most talented dancers I know unable to connect with sports and lifestyle brands , when, if you knew them and what they are able to deliver, this isn’t just a missed opportunity for the dancers but also Creative Directors and Brand Strategists would be gutted to miss the serious commercial and cultural impact. This has been gnawing away at me for years. Before I realised, it...