The Choreo Connection™
Where artistry meets logistics — and nothing gets lost in translation.
You bring the brief. We bring the movement.
You’ve got creative ideas, brand activations, and clients expecting magic. We’ve got the choreographers, artists, and production systems to make it happen — without chaos, compromise, or constant fire-fighting.
The Choreo Connection™ by XB3 Dance Productions is your on-demand performance department: part creative, part logistical, all precision.
Every event or experiential campaign has moving parts — literally. Too often, movement becomes the hardest piece to manage. You want choreography that’s electric, but also:
On brief.
On brand.
On budget.
On time.
You shouldn’t have to choose between artistry and accountability. That’s where we come in.
We handle the entire creative performance process for agencies who need to deliver flawless work at scale, transitioning vision into execution, so you can focus on the bigger picture.
From concept to curtain call, the people, process, and performance are fully managed on your behalf. Our Expertise includes:
Creative direction & choreography management
Artist casting, contracting, and coordination
Rehearsal scheduling and on-site direction
Performance logistics & client liaison
Why Agencies Choose Us
We’re not simply “dance producers.”
We’re creative project managers fluent in both languages: artistry and operations.
When you partner with The Choreo Connection™, you get:
“Throughout every Project, Fern’s project management skills have been nothing short of exceptional. She has the skill to take a concept to a fully realised experience, all while keeping every moving part aligned with every collaborator. She is strong in navigating complex projects and ways of working with a global brand and bridging the gap between production agencies and brands to produce high quality and elevated work.”
- Nike London
How It Works
Step 1:
You share the brief.
Step 2:
We curate your choreography,
talent, and logistics plan.
Step 3:
You approve.
Step 4:
We handle everything
from rehearsal to rollout.
Clarity – One point of contact, zero creative confusion.
Consistency – Professional delivery that matches your brand’s promise.
Confidence – Every artist vetted, every detail handled.
The result? Movement that looks and feels effortless - even if the planning wasn’t!
Our Work
We’ve collaborated with creative teams behind world-class experiences in tech, entertainment, sport, and live events. Projects include brand activations, corporate launches, and televised performances.
Who We Work With
Event & Experiential Agencies who need performance flawlessly integrated into campaigns.
Corporate Producers who want world-class creative execution without the chaos.
Brands & PR Teams ready to elevate their activations through movement and
storytelling.
Ready to Connect?
We’re currently opening a limited number of Connection Sessions for agencies and producers ready to bring their next project to life.
It’s 20 minutes with Fern — no pressure, no hype.
Just clarity on how to make your next activation move.
(Let’s make your next live moment unforgettable.)
About XB3 Productions
Founded by Fern Crosbie, XB3 is a creative- performance management agency specialising in choreography for corporate and experiential productions. With decades in the dance and live-event industries, Fern bridges the gap between creative vision and corporate precision - leading
teams that deliver art with structure, and structure with soul.
“We know that creativity moves people. We make sure it moves them the right way.”