Nike "Own The Floor Sessions" X The Capsule

Project Overview

XB3 Productions partnered with Nike London and The Capsule to deliver a six-month run of monthly dance-led community events throughout 2024, transforming Kachette in Shoreditch into a recurring cultural hub for London’s dance community.

The programme was designed to create an open and inclusive space for dancers of all levels to train, cypher, socialise, and celebrate dance culture. Each event featured two UK DJs playing back-to-back across the night, creating a continuous soundtrack that supported both high-energy cyphers and relaxed moments of connection.

The initiative also served as an accessible entry point for those new to dance, encouraging self-expression, confidence-building, and meaningful connection within the city. Style and individuality were embedded into the experience, with Nike-led incentives rewarding standout looks worn on the night.

XB3 Productions partnered with Nike London and The Capsule to deliver a six-month run of monthly dance-led community events throughout 2024, transforming Kachette in Shoreditch into a recurring cultural hub for London’s dance community.

The programme was designed to create an open and inclusive space for dancers of all levels to train, cypher, socialise, and celebrate dance culture. Each event featured two UK DJs playing back-to-back across the night, creating a continuous soundtrack that supported both high-energy cyphers and relaxed moments of connection.

The initiative also served as an accessible entry point for those new to dance, encouraging self-expression, confidence-building, and meaningful connection within the city. Style and individuality were embedded into the experience, with Nike-led incentives rewarding standout looks worn on the night.